Why will you prefer Digital marketing over Traditional marketing?

 

Before we dive into the real discussion, let’s understand what is traditional marketing and Digital marketing.

Traditional Marketing

Before Digital marketing came into the lime light the Traditional marketing was the only marketing technique that rule the marketing methods to reach number of audiences. Even in this new era where most of the business leaders opting Digital marketing medium for their business, Traditional marketing has never lost its importance. This marketing technique and tactics is mainly used for branding the product, with a visual representation and storytelling. This type of visual approach created huge impression in the audience, by catch their eyeballs with different ideas and content.

Digital Marketing

Digital marketing is nothing but marketing the products and services through online strategies. The world is adopting to new Era daily. Big, small medium irrespective of business size have started to turn their business online. Every business is focusing towards online services to make the marketing simpler for the audience.

Now most of the people thought process conveys that Traditional marketing is old fashion. But no, still the traditional marketing has its own importance in market to attract and engage consumers.High level of graphic content is displayed.

Even today there is lot of importance to the magazine cover pages as it was in the good olden days, as it was the best way to brand your business over the people. The cover photos, Tv commercial Ads, hoardings, banners, Stickers on vehicles, and many more different ideas and strategies use to create great impact in the audience. These different ways of approach connect with your audience to convey emotionally and stay in the top of their mind.

Traditional marketing still holds a great importance in the market. But even though the business is successful there will always have pitfalls and drawbacks, and in traditional marketing the main drawback was always about calculating analytics.  It was difficult to know the target audience and how many people have actually view your presentation or ads. By over coming all these challenges Digital marketing has taken the new evolution in the market.

The evolution of Digital marketing started with a boom, the evolution in the technologies also started changing. Electronic gadgets, where people started slowly adopting the new version of technology and they started liking the new idea of online marketing. Today internet is affordable, 84% of people have smart phones and the new evolution is all to make your phone a shopping hub.

Soon the Digital marketing services and Idea spread over the world and the new way of connecting with the audience. Now every business irrespective of small or big, everyone is having their own business website.

Today every thing that we are looking for is just one click away, with multiple choice options. People have adopted using the technologies and spending hours and hours on internet surfing for their required services.

Let us dive little deep into Digital marketing, having just a business website is not enough, we have number of competitors in the market that sell similar kinds of products. To get in the top search result, to become a brand, to generate leads, the digital marketing is the cheapest and affordable way. The most advance benefit is to calculate your analytics, to understand your target audience, how may views you got, how many people engaged with your content.

In this year 2021, AI has taken new evolution and the Digital marketing is integrating with new AI features which will take the Digital Marketing into new different level of approach.

In the current pandemic situation, people understood the importance of online shopping, more scope for Digital marketing increase, people stopped visiting to the physical stores. Every business connecting and updating their audience through social media, website, different strategy approach.

Conclusion:

Traditional Marketing and Digital Marketing both has equal importance, understand, the key to great marketing campaign is to find out the right balance between Digital Marketing and Traditional Marketing. In the next blog we will discuss more in-depth about the modules and how they are useful for the business.