What is a Keyword?
A single or a group of words that is used to search for something on a search engine is a keyword. A keyword is a key to unlock the ranking path for the content to get visible on top search results.
Before diving deep into the topic let us understand how to search and choose keywords. In the current technological world, people have changed their way of shopping and adopted the online shopping culture. Where each product appears when you Google them, and you find instant results with various choices.
How to Select Keywords?
It is important to know about your Seed keyword first, a seed keyword is a word that matches with the business product or services or Niche. Discuss with the internal team and come to a conclusion for the seed keywords. Now use applications like Keyword planner, or Uber Suggest to find out the keyword ideas. Now search with your seed keyword and check with its reach, choose the keyword with more volume and less competition that is suitable for the website content. Prefer to choose long-tail keywords as they are a bit easy to rank.
Using the uber suggest application it is flexible to find out the competitor's keywords and ideas to understand what keywords they are ranks for their content on search.
For example, use the keyword “Red Shoes” and search for similar ideas and you can see we have come up with long-tail keywords. Choose the keywords wisely.
We also have another way to find out the main keyword, just go search with your seed keyword on the search engine and jot down all the top search results, they come into your competitor. Check with your competitor keywords and select the keywords with Low keyword density.
Finding all suitable keywords for business are important as these keywords will help in optimizing the website content in On-page SEO and it will also be used in the OFF-Page SEO while website submissions.
Keywords value always keep changing and the rank and volume for the keyword fluctuate periodically. So, choosing a long-tail keyword can rank much better on search engines.
The final goal for choosing good keywords is to appear on the top search result when the user performs the search.
We have been using the word long-tail keywords a couple of times till now, but we have many different types of keywords
Long-Tail Keyword:
In SEO long-tail keyword has more scope to rank better on search engines.
Long-tail keywords are groups of words (mostly more than 3 words)
Short-Tail Keywords:
Short-tail keywords are also called head keywords.
They are less than 3 words.
The short-tail keywords can have huge search volume and they are a little difficult to rank on the website.
The short-tail keywords have less intent to explain what actual is the search all about
LSI Keyword (Latent Semantic Indexing):
These are the keywords closely related to the main keywords, which can be called the money keyword, the single phrase keyword.
These keywords work more accurately for the blog post.
Commercial Keyword:
Now the word itself define the keywords used for commercial marketing terms.
These are the keywords that more intently target the customer to buy products.
Eg: Buy Now, Shop Now, Discount, Offer, Cheapest, Free Shipping, Coupons, etc.
Transactional Keywords:
These are the keywords that indicate the searcher is ready to buy a product or service.
These Keywords give prior information of buying while searching using the transactional keywords.
Informational Keywords:
These are the keywords that show the user intent searching for accurate information to learn something.
Eg: How, why, what, etc.
Using these keywords if the search is searching, then it is a bad time to display the commercial products.
Navigational Keywords:
The keywords help the user to navigate the exact web address if the user misses the search term.
These keywords can also be a part of long-tail keywords.
As we discussed a lot about types of keywords that make it easy to understand the intent of the user, keeping these important points, choose the long-tail keywords wisely to rank better on search engines.
Let see how to rank keywords:
Ranking the keywords is a time taking process, but it is easy to rank long-tail keywords. Using the seed keyword find out the suitable long-tail keywords. Now make sure you write at least 2- 3 high-value blog pieces of content for each long-tail keyword and share them globally. Promote more regarding the business using the keywords, design engaging content, and increase its rank and value. After a long discussion now choosing the keywords to become easy but know the main areas where to use them to rank better on search engines.
Keywords can be placed in URLs, Titles, Descriptions, Image Alt tags, Subheadings, Internal links, Contents, which can help search engine crawlers to crawl the website.
You might be wondering why Meta-Keyword is not on the list, because Google officially announced that they are no more considering Meta-Keywords in the ranking factor. So, there is no loss or gain if you mention the keywords in Meta-keywords Section.
Knowing all the important places to use the keywords it is not recommended to excess use of keywords on the website or content as it will be considered as keyword Stuffing. This can drive negative results and can be a cause of the rank drop.
Conclusion:
Here is all about the keywords and how to rank them. Learn to use tools to search for good-performing keywords, analyze them and select the suitable keywords for the niche. Practices more to understand the Seed keyword and Main keyword. Because content without quality keywords is difficult to perform well.
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