I know you might be thinking about how few milliseconds of loading time can bring a major impact in my sales or business growth. And this is the similar question that everyone thinks about, how it will impact, when Milli seconds doesn’t make any sense.
Well before we come into the conclusion lets understand what is the loading speed that we are talking about and how it can impact.
What is Loading Speed?
The time taken by a web page or a complete website to load fully on a device is called loading speed. The loading speed of a website or web page includes loading of Image, Video, text, Graphic files, etc. It defines how fast it can load in less time.
There are 64% chance that your audience will show no interest on your page or website if the loading speed is more. There can be many factors that impact loading speed, high quality Images, High quality Video, unwanted files, and elements, plugins, server host, website size, broken links, etc.
Now if we compare the audience visit, the most of the audience show up from mobile rather than desktop. If the website is not optimized for mobile then it’s a big-time loss. If the website is responsive but having loading issues then it can be a draw back for sales. In the most cases we can see website that load fast on desktop may not load quick on mobile. The chances of bounce rate are high that impacts the website rank.
We have total 200 signals that are considered in ranking factors and Loading speed is one of the main factors.
According to the studies and survey;
- If the page loading speed in between 1 – 3 seconds the chances of bounce rate increase 32%.
- If the page loading speed is between 3 – 5 seconds the chances of bounce rate increase 90%.
- If the page loading speed is between 5 – 10 seconds or more the chances of bounce rate increase more than 123%.
Now you can come to an analysis how the Milli seconds can impact your business growth. Having a website with good user experience and loading time is a add on point for ranking and performance.
How to improve website loading time?
To optimize a well performed website a Digital marketing team who are
specialized in SEO are important. They audit the website and provide the
valuable recommendations to the reduce the website loading speed.
You have only 5 secs or less to attract and engage the customer on your website and if the web page loading is not speed, then that will affects your sales and business growth. People spend more time on website that has good page loading speed, it builds the trust personally. A bad loading speed can be a bad experience and the user may not suggest another target audience to visit website.
The major factors that affect website loading speed are;
- Big size images
- Hd videos
- Flashy images
- Frameworks
- Elements
- Unwanted files
- Inefficient code
- Hosting or server
- Plug ins
- Broken links
- Widgets
Core web vitals are one of the main factors in the website ranking, if the core web vital are poor then the rank and loading speed of the website will be low.
To improve loading speed compress all the images and text file that can reduce the website size, remove unwanted and UN-used files, Compress video files, avoid using flashy content, avoid using high animated videos and so on.
Today we see most of the visitors are from mobile device than desktop, low bandwidth strength can also a cause for loading speed.
The major drawback of having slow website loading speed is;
- Sales drop
- Bounce rate
- Website Rank downfall
- Customer trust issues
- Bad impression
- Affecting page reviews
- Chances of abandon
We are living in the society where people focus on negativity and mouth publicity, if the customer had a bad experience on the website the chance that the visitor may not prefer to visit back again, there is also chances that few audiences can abandon the website.
In the fast-moving generation, people are preferring to shop online, and if the website has a loading time issue the chances of people switching to another competitor website. If we look for an e-commerce website its loading time on desktop is different from mobile. But today we have 81% of people who owns Smart phones and most of the people prefer to shop online due to this pandemic.
Even a Milli second is counted when it impacts the website loading speed.
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